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About us

Your Ultimate Intimate Wear Destination

With decades of experience, amanté is dedicated to creating intimate wear which perfectly blends comfort, fashion, fit and thoughtful design. amanté is a part of MAS Brands which is a subsidiary of MAS Holdings, South Asia’s largest supplier of intimate wear. The brand embodies 30 years of excellence held by the conglomerate in intimate wear manufacturing.

By understanding the South Asian woman, amanté designs intimate wear tailored to her unique silhouette, style, and shape. The brand has crafted a range of intimate wear that understands the modern woman; offering a wide range of fashionable lingerie, nightwear, swimwear and activewear to complement her fashion- forward lifestyle.

Whether you are looking for a bra for everyday comfort or styling an outfit for a special occasion or even a new swimsuit that’s perfect for your upcoming vacation, amanté is your complete one-stop intimate wear destination.

Dare to have it all, Dare to be you

The modern woman plays many roles through her day
She embraces the versatility of life
She is fearless in the face of new experiences
Hers is a strength born of kindness and grace
She understands how to find perfect balance in life
She is always experimenting
and her style is ever evolving
She won’t sacrifice one for the other when
she knows she can have it all
A woman like this deserves
nothing less than perfection
Lingerie that will complement her
Dare to Have It All ’ attitude
Lingerie that allows her to Dare to Be
all the versions of herself.

Our Innovations

The modern woman, just like fashion, is an ever-evolving canvas. Her tastes, roles, goals and even her body are in a constant state of change. amanté embraces these changes. The brand believes lingerie should adapt to her every situation and role. Every innovation we create is designed give women freedom and flexibility with their lingerie so they can ‘Dare to Be ’ their best selves.

PIONEERS OF 2MM ULTRA-THIN PADDED BRAS

HIGH QUALITY, LONG LASTING BRAS

SEAMLESS, MOULDED LACE BRAS

MADE TO MOVE – SCULPT WIRE

Our FootPrint

Whether its lingerie for your everyday use or a special occasion, activewear for the gym, swimsuits to splash around in, or nightwear for your lazy days, amanté has something for every situation. The special ‘capsule collections’ from amanté are always in-sync with international fashion trends, so you can wear the latest kinds of outfits with perfectly complementary lingerie

Today, amanté is available in over 2500+ outlets across India. Every exclusive amanté store is designed to give women a lingerie shopping experience unparalleled by any other. Our in-store experts are always ready to help, whether it’s to measure you or advise you on how to better care for your lingerie. Our stores are constantly being updated with the latest collection, so you’re sure to find something new and exciting on every visit.

every dé by amanté

every dé by amanté is launched with the aim of providing women with comfortable, fashionable, and pocket-friendly lingerie essentials. Made with the same level expertise as every amanté product, each every dé by amanté product has unique features to help turn your regular day into a remarkable one.

By Women, for Women

amanté is a proud “by the women, for the women” brand with a team of 80,000 women employees, providing valuable insights into the woman’s psyche. Every woman, from design to assembly, creates lingerie that makes a woman feel confident and comfortable. They are the driving force behind the creation of fashionable yet functional lingerie that are crafted to suit the relevant needs of a woman.

#womenforwomen