Introducing amanté’s AW25 Festive Collection, a thoughtfully curated seasonal edit that celebrates the many ways a woman wants to feel radiant during festivities: elegant undergarments, transitional athleisure for cooler days, and soft, feel-good sleepwear for restful evenings. Built around the campaign mantra “It’s Your Moment,” the collection honours individual style, ease and the quiet luxury of well-made basics. The Campaign Idea: Celebrate The Small Moments “It’s Your Moment” is a reminder that festivities aren’t only about one big event; they’re a collection of moments: greeting a neighbour, lighting a diya, adjusting a dupatta, laughing with family. AW25 gives each of those moments a foundation, garments designed to feel like an extension of your confidence. Intimates: The Heart of AW25 The lingerie capsule blends classic craftsmanship with modern lines. The palette mixes jewel and neutral tones; the fabrics combine lace, microfibre and soft linings that feel celebratory without fuss. Here’s the intimate lineup you’ll find in the collection: Radiant Lace Bra: Delicate lace with structured support; a refined option for special outfits. Radiant Curves Bra: Smooth contouring and a flattering shape for everyday elegance. Radiant Bliss Strapless: Engineered for strapless and statement necklines with secure hold. Lush Lace Comfort Bra: Soft, breathable lace designed for long-wear comfort on busy festive days. Lush Lace Lift Bra: Adds gentle uplift with a graceful silhouette. Lush Lace Wired Bra: A detailed wired option that pairs well with more structured garments. Allure Lace Wired Bra: Contemporary wired support with refined lace accents. Allure Embrace Bra: Smooth lines and a supportive fit for versatile wear. Allure Plunge Bra: The go-to for deep necklines and modern evening looks. Glimmer Push-Up Bra: Subtle enhancement with a luminous finish. Glimmer Lace T-Shirt Bra: Invisible under clothing, with a soft lace touch for festive subtlety. Glimmer Lace Wirefree Bra: Light, breathable and effortlessly chic. Glimmer Lace Bra: The season’s understated, glimmering lace staple. Together, these styles cover the full spectrum of festive needs: statement styles, everyday elegance, convertible solutions and lightweight comfort. Pre- & Peak-Winter Athleisure: Warmth With Polish AW25’s athleisure line is created for the days between festivities, crisp mornings, travel, casual gatherings and those in-between moments when you want warmth with a considered silhouette. Unlike sleepwear, athleisure is specified for pre-winter and peak-winter use. Key pieces include: Essential Fleece Chic Sweatshirt: Clean lines, soft inner fleece for everyday warmth. Essential Fleece Zipper Sweatshirt: A functional layer for quick outings and travel. Essential Fleece Bomber Jacket: A stylish outer layer that elevates a casual look. Pants (Terry & Fleece): Tailored-feeling pants in terry for lighter warmth and fleece for extra insulation during peak-cold days. These styles combine polished design with practical warmth. Pair fleece pants with the bomber or the zipper sweatshirt for coordinated looks that travel well from morning puja to evening plans. The terry pants work perfectly for milder pre-winter days where comfort and movement matter. Sleepwear: Relaxed, Luxe, Celebratory Downtime amanté’s sleepwear in AW25 is about softness and ease. pieces that feel special to unwind in after a day of festivities. While sleepwear is cosy and warm, the collection avoids “peak winter” positioning; instead, it focuses on breathable layers, fluid silhouettes and plush textures suitable for cooler nights without heavy insulation. Featured sleepwear elements: Full-length sleep sets in modal and cotton blends, for breathable warmth. Relaxed lounge separates, easy silhouettes that move with you. Soft layering pieces, lightweight wraps and shawls to wear post-puja or while sipping chai on festive mornings. These pieces make for thoughtful gifting options, beautiful, versatile and made to be lived in. Design DNA: Thoughtful Details That Matter What makes AW25 stand out is its attention to practical features that elevate daily wear: convertible straps, soft linings for sensitive skin, smooth cup options for minimal show-through, and finishes that capture festive light without being ostentatious. The collection is as much about functionality as it is about feeling celebratory. Styling & cross-category pairing For a party night: Pair the Allure Plunge Bra with a sequined blouse and Radiant Bliss Strapless for strapless gowns. For a casual festive day: Wear the Lush Lace Comfort Bra under a flowing kurta and coordinate with terry pants and the zipper sweatshirt for a polished, comfy look. For gifting: Build a trio, a Radiant Lace Bra, a glimmer T-shirt bra and a full-length sleep set, wrapped in seasonal packaging for an indulgent present. Final thought: A Collection For The Many Sides Of You AW25 is designed for the modern festive calendar, an edit that celebrates dressing up, winding down and everything in between. Whether you’re choosing intimates for a special outfit, selecting fleece pants for a chilly morning, or picking a sleep set for restful nights, the collection keeps one idea at its centre: It’s Your Moment. Discover the AW25 Festive Collection by amanté, intimates, pre & peak winter athleisure, and beautifully relaxed sleepwear made for your season.
